Japan Premium, Malaysia’s 1st D2C Japanese Skincare E-commerce Platform Sees 200% Sales Growth In 1 Year

in Our Blog & News

Selangor, Malaysia, 31 October 2022 - Japan Premium by EC PORT SDN BHD, a Consumer Concept Premium Goods Store, announced that Malaysia’s 1st D2C Japanese Skincare E-commerce Platform recorded 200% growth in 1 year.

Introducing Japan Premium, the Revolutionary D2C Concept Store

Japan Premium is a Direct-to-Consumer Concept Premium Goods Store that serves to enrich customers’ quality of life by catering exclusive premium products at affordable and reasonable prices. It was founded in 2015 by Yoshi Kashima with the mission to provide premium quality products at no hidden costs. This makes Japan Premium the first e-commerce store in Malaysia that links Japanese manufacturers directly to consumers.


The Business Model that Eliminates Hidden Costs

As most of the products sold in branded stores are subjected to high markup due to hidden fees such as rental costs and middleman charges when the product cost remains low. A lot of products available in the local market tend to be cheap but fragile. Some of the products also break easily despite the high selling price.

However, Japan Premium strives to cater high quality goods at fair prices. There are no additional fees added to the selling price as Japan Premium is formally associated with trustworthy Japanese D2C brand owners with a solid track record. Japan Premium has a direct-to-consumer business approach, where the product cost often accounts for 69% of the selling price, as opposed to 22% for many other brands that use a traditional business model. Cost is a reliable indicator of a product's quality. By offering high-quality items at fair and affordable rates, Japan Premium allow to improve the quality of life for its clients. And it enables Japan Premium to record a 200% growth in just one year.


Signing Contracts Directly with Japanese D2C Brands

Since the company’s inception, Yoshi has successfully signed contracts with approximately 100 D2C brands in Japan. Most of them being exclusive contracts, making Japan Premium the exclusive distributor of these brands in Malaysia. Although these brands might not be well known in Malaysia, they are certainly recognized and well acknowledged in Japan. They consist of award-winning products such as CHARLENE Real All in One, URURU in ONE Collagen Supplement and Takagi Shower Head which have been selected by the Monde Selection & Rakuten Rankings. And needless to say, the quality of these products is top notch.

Future Plans and Strategic Vision

Japan Premium will continue introducing new quality products to the Malaysian market as well as rolling out additional member exclusive benefits for their loyal customers. It is also our vision to expand our service to the other ASEAN countries such as Singapore, Indonesia, and the Philippines to fill in the gap in the local market.


Our Website

Address: A-09-07, Plaza Taragon Kelana,
No 3 Jalan SS6/6, Kelana Jaya,
47301 Petaling Jaya, Selangor

Media Contact
Contact Name: Eunice Tang
Job Title: Marketing Executive
Contact Number: +60183690168(Office)
Email: eunice@ecport-my.com

Contact Name: Yurika Matsuki
Job Title: Marketing
Contact Number: +60183690168(Office)
Email: matsuki@ecport-my.com


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